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You don’t have to navigate event planning alone.
As a female entrepreneur, you can seamlessly incorporate events into your business without wasting time or money. With 18 years of experience, Shayna - an event production & marketing expert – will guide you in turning your event dreams into reality.
Design an event that feels like your brand, tells a story, attracts the right attendees, while creating a meaningful & transformative experience, that generates revenue.
You’ve felt the pull to create an event for your business, something intentional, aligned, and deeply reflective of your work... but every time you try to map it out, the process feels overwhelming.
There are countless decisions to make, moving pieces to manage, and questions you’ve never been shown how to answer. You have the vision, but translating it into an event that feels true to you – and also supports your business and your lifestyle – feels unclear.
You don’t just want to run an event.
You want to create an experience people feel, remember, and return to. One that deepens your impact, reflects your values, and can be repeated with clarity and confidence.
And you want to do it all without burnout.
That’s where the Art of Event Creation comes in.
Don't get stuck upside-down,
in overwhelm and burnout
You don't know where to start or what to prioritize.
You have a vision, but the decisions, logistics, and moving pieces feel overwhelming without a clear roadmap.
Branding and marketing feel like “a whole other job.”
Messaging, graphics, pricing, promo strategy, and tech platforms leave you second-guessing what actually attracts the right people.
You’re afraid of low turnout or “getting it wrong.”
Worry about signups, mistakes, or the event not matching your vision keeps you stuck in perfectionism and overthinking, because you can't afford to lose money.
You’re already juggling a lot and don’t want to burn out.
Clients, life, and business are full; logistics, details, and timelines drain your energy fast.
You’re tired of figuring it out alone.
You want guidance, feedback, and a step-by-step system so you can stop guessing and finally create events you can confidently repeat.
Find out exactly what you need
to do, when!
Designed for Women Who Want to Create Impactful Events
✘ But you don’t want to piece things together alone.
✘ You don’t want to wing it.
✘ And you’re tired of guessing your way through something that truly matters to you.
✔ You want clarity and accountability.
✔ You want a process that works.
✔ You want guidance and support from someone who has actually done this – at every scale.
That’s exactly what you’ll experience inside this unique program.
INTRODUCING
The Art of Event Creation
A 3-month experiential learning and mentorship program where you’ll design, market, sell, and host a values-aligned event; you'll be supported every step of the way as you learn Shayna's proven system.
WHAT IS IT?
A hands-on, guided implementation program where you’ll build your event step-by-step within a proven, repeatable system.
HOW DOES IT WORK?
You’ll learn The Event Identity Method™, my cohesive framework integrating intention, identity, storytelling, design, strategy, and repeatability.
WHAT WILL I LEARN?
You won't just learn how to host an event.
You'll learn to create an experience.
One that feels aligned, authentic, and an extension of your mission.
WHAT WILL I LEAVE WITH?
A cohesive event identity, a profitable event without hustle, and an experience where your vision is felt by participants at every step.
I GET IT, I'VE BEEN THERE TOO
My 18 years of real-world experience, distilled for you
When I started planning events, I was so overwhelmed by all the moving pieces that I was literally dreaming about event emails. I was trying to "figure it out" as I went.
But now, it's easy and seamless: I've developed a tried-and-true process that works for all event types. I'm so excited to share how to avoid my mistakes, ensure profitability, all while actually enjoying the process.
Knowing that everything will work out makes all the difference: IT DOESN'T HAVE TO BE OVERWHELMING AND IT WOULD BE MY HONOR TO SHOW YOU HOW.
Across 18 years, I’ve created everything from intimate gatherings, workshops, and transformational multi-day retreats to nonprofit galas, fundraising experiences, large-scale conferences, and high-profile debates. Including VIP events with heads of state and A-list celebrities from around the world – where every detail, every feeling, every moment mattered.
I’ve designed the branding, visual identity, and marketing strategies that helped sell-out events while attracting the right attendees.
I’ve directed teams, built experiences from the ground up while coordinating all of the logistics, navigated last-minute pivots, and refined every system into something you can rinse and repeat.
You get direct access to the same strategy, structure, and experiential design and marketing approach I’ve successfully used for almost two decades – a method for creative, intuitive women ready to bring their work to life through powerful experiences that serve their communities and support their businesses.
Who This Is For
WOMEN WITH
HEART-CENTERED BUSINESSES
You’ve envisioned hosting retreats, workshops, or intimate gatherings...
but the process feels overwhelming and unclear.
You want your event to feel intentional, aligned, and true to your identity
not something generic or run-of-the-mill.
You want to price, market, and sell your event with confidence to the right attendees
without feeling pushy or salesy.
Maybe you've tried planning an event before, but the experience wasn't what you envisioned
because you didn’t have the strategy, structure, or support.
You're done with "beautiful but broke" events
and want something sustainable that feels good and generates revenue.
You value guidance, clarity and accountability
so you can bring an event to life with confidence, not exhaustion.
YOU'RE READY TO EXPAND YOUR IMPACT AND ELEVATE YOUR BRAND
With Experiences
The Event Identity Method™: A Proven, Repeatable Framework for Events of Any Size
Events are not just logistics – they are intentional experiences developed from a feeling & vision.
Inside The Event Identity Method™, you’ll take your event from:
You'll Learn How To:
Build an event identity rooted in intention and emotional clarity
Craft cohesive branding and messaging that attracts the right people
Price your event with clarity and confidence
Host the event with presence and professionalism
Translate your brand into an experiential design
Design the visuals and story that converts to sales
Market your event through resonance and storytelling, not pressure
Debrief, refine, and repeat the process
Curious how this unfolds month by month?
View the full 12-week curriculum →
Your event won’t just look beautiful – it will feel like your brand and create real transformation for your attendees.
This is your event and marketing blueprint – that you can use again and again.
So that every event becomes easier, more profitable, and more aligned.
What’s Inside the 3 Month Container
MONTH 1
Design Your Event Vision
Create Your Aligned, Story-Driven Experience
You will:
-
define the intention and purpose of your event
-
clarify who it’s for and what transformation it creates
-
choose the ideal structure, size, and format
-
outline the attendee experience
-
coordinate basic event logistics
-
shape the identity: theme, tone, feeling, visual direction
By End of Month 1:
Your event concept is complete, logistics booked, and ready to start promotional development.
MONTH 2
Market + Sell Your Event
Share Your Event in an Authentic Way that Converts
You will:
-
create aligned marketing and branding
-
craft messaging that reflects your brand’s voice
-
develop your marketing timeline
-
create clear, grounded value-based pricing
-
structure tiers and bonuses thoughtfully
-
build your event landing page
-
market through storytelling, identity, and resonance
-
invite people in through consent-based selling
-
begin selling your event
By End of Month 2:
Your event page is live, promotion has begun, and registrations are coming in.
MONTH 3
Deliver a Transformational Experience + Refine
Curate & Host the Experience While Building a Repeatable System
You will:
-
prepare your run of show
-
construct post-event follow-up with integrated upsells, thank you’s, and feedback
You’ll learn how to:
-
Handle curveballs and challenges with grace
-
open the space with clarity and presence
-
guide the emotional flow of the event
-
close the event in a powerful, grounded way
-
wrap-up with debrief and document your process for future reference
By End of Month 3:
Your event is refined, and either complete or in the last stage of sales. You have a proven system for every event you create moving forward.
Curated
Small Cohort
Personalized &
Hands-On Support
Proven & Exclusive Framework
Accessible Leader
for Feedback & Guidance
What's Included in the Art of Event Creation
- 01
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- 05
- 06
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You will always know what to do next and how to move forward with confidence.
Inside the Art of Event Creation, you will be supported every step of the way.
It's Your Time to Create Events That Expand Your Brand, Community, and Revenue
Events are one of the most powerful ways to deepen your brand, expand your impact, and cultivate meaningful connection.
And when you know how to design events that feel like your brand, tell your story, and guide an incredible experience:
Your work expands
Your revenue grows
Your confidence rises
Your community strengthens
Your business becomes richer – in every sense of the word.
If you’re ready to bring your event to life with clarity, support, and a repeatable system,
The Art of Event Creation is where it happens.
Why Now?
Because your event has been calling to you...
It might sound like a quiet whisper or an incessant feeling.
It might exist in the background of your business, as a vague idea, or a crystal clear vision.
You feel the desire to bring people together, share your work more deeply, and create an experience that expands your impact and community.
And you already know:
the clarity won’t appear on its own
the timing won’t magically feel perfect
and waiting another year keeps everything exactly where it is
Your event isn’t a someday idea.
It’s a next-level one.
Starting now means you don’t have to do it alone.
You gain clarity and structure from the beginning.
You’re supported every step of the way.
And the event you’ve been imagining finally becomes actualized.
Your vision is ready to take shape — and you deserve the support to bring it to life.
If this sounds like you, you’re in the right place.
The Investment
Art of Event Creation blends strategy, storytelling, branding, experience design, pricing, marketing, and facilitation into one comprehensive program.
Your investment includes a proven, repeatable framework, deep support, step-by-step guidance, and the tools to design meaningful experiences that attract the right attendees.
6 Monthly Payments
✔ 12 Weeks of Curriculum
✔ Weekly Group Coaching Calls
✔ Weekly Office Hours for Q&A + Support
✔ The Event Identity Method™
✔ Personalized Support and Feedback
✔ Templates, Timelines, Scripts, Tools
✔ Branding + Messaging Guidance
✔ Private Community Space
✔ Certificate of Completion
Total Investment: $3300
The live program runs for 12 weeks; tuition is paid over 6 monthly installments.
One-Time Payment
✔ Everything in the Payment Plan
Plus:
✔ Private Event Strategy Call
A private 1:1 session where we refine your event
concept, agenda, pricing, and promo strategy together.
✔ Done-With-You Branding Lab
A live branding intensive where we co-create your
event’s visual identity together.
✔ Booking Dream Speakers with Confidence
A practical training where you’ll learn how to
identify, approach, and confidently pitch high-level speakers for your event.
($500 Value)
($497 Value)
($397 Value)
Save $303 when Paid in Full
Best Value!
$1,394 IN BONUSES
How to Get Started
1
FILL OUT THE
2-MINUTE APPLICATION
It's free to apply and there's no obligation to enroll.
2
20-MINUTE ALIGNMENT CALL TO ENSURE SUCCESS
After reviewing your application, participate in a call with Shayna.
3
ENROLL &
RECEIVE WELCOME MATERIALS UPON PROGRAM START
*Please note that application and having an alignment call is not a guarantee of your participation in the Art of Event Creation.
Let's Elevate Your Event & Marketing, Together!
PLEASE FILL-OUT THE FORM TO GET STARTED
Frequently Asked Questions
324 S. Beverly Dr. #138 Beverly Hills, CA 90212