Most members spend 2–4 hours per week on the program. This includes attending live calls when possible, working through the materials, and taking small action steps on your event. The program is designed to fit into a full life.

All calls are recorded and uploaded. You can submit questions in advance and I’ll answer them during the session so you still receive personalized support. You also will have an opportunity to ask your questions during office hours.

No, you don't. Month 1 helps you clarify your event vision using The Event Identity Method™. Whether you’re dreaming of a retreat, workshop, or gathering, you’ll gain clarity inside the program.

Perfect — this program teaches you everything from intention and storytelling through marketing, pricing, logistics, and hosting. No experience required.

You’ll learn a repeatable system that helps you create events that feel like your brand, resonate with the right people, and generate meaningful revenue — without overwhelm or burnout.

No. Most intimate events, workshops, and retreats do not require a large audience. You’ll learn how to attract the right attendees through your event vision, storytelling, and clear messaging.

Yes — you’ll learn how to price with clarity and confidence using grounded, aligned models and tools.

You get lifetime access to all core materials and all groups calls will be recorded. There is no “behind” – you can revisit all of the program materials, resources and recordings whenever you need.

You will receive individualized support during weekly coaching calls, office hours, and the private community. Additional 1:1 sessions may be available separately if desired.

Creativity here isn’t artistic skill — it’s clarity, intention, identity, and storytelling. The framework guides you step by step, and creativity naturally emerges within the structure.

Yes. By the end of 12 weeks, you’ll have your event designed, branded, priced, marketed, and fully mapped out. Many members will host their event during Month 3 or shortly after.

First off, I would categorize "Art of Event Creation" as a program, not a course. Because while I am going to be teaching you, it's not all pre-recorded content that you're left on your own to learn. It's fully interactive and immersive, with deep and helpful support. It's not a single thing about "how to host events" - it's teaching you my entire philosophy that I've learned and perfected over 18 years. Let's break it down: My system has always worked for me to: Curate incredible events and experiences Create effective marketing that converts and sells Design compelling graphics and copy Effectively manage registration Handle any curveballs from anyone (logistics, speakers, participants ect) Run the day of with precision while making it look seamless Consistently fill the event Have a cohesive vibe and branding from start to finish My results have earned me name recognition, from companies that have hired me, speakers, panelists, participants and attendees, to news companies, and PR firms. My method has made me an in-demand event producer and marketer. My system will work for you in your existing business, too.

Yes! We've outlined some core program commitments, so that together, we can have an extraordinary program experience:

Because this is a live, high-touch program with immediate access to materials and coaching, all sales are final. That said, it's really important to us to make sure that this is the right program for you and that we're a great fit. We also understand that we're asking for an investment of your time, resources, and trust. So part of our registration process is a 20 minute alignment call, where you'll have an opportunity to ask your questions, address any concerns, and get clarity about the program and Shayna. Following the call, assuming we've decided we're a good fit*, you'll be invited to complete your program enrollment and payment. This process helps to ensure that we're on the same page, and that we can help you to have the best outcome possible from the program! *Please note: completing an alignment call is not a guarantee of an invitation to participate and enroll in the Art of Event Creation. If you have any further questions or are looking for clarity on the process, please email us.

Yes, pricing will increase as the program grows. Enrolling now locks in the current tuition before future increases.

There are two ways to enroll: a six-month payment plan or a single payment in full. While the live program runs for 12 weeks, the payment plan divides tuition into six monthly installments to make enrollment more manageable. You’re also welcome to pay in full upon enrollment if that is your preference.

Done-With-You Brand Lab is a live branding intensive where we co-create your event’s visual identity together.Q: How is this different from Office Hours?A: Office hours are for questions.The "Done-With-You Brand Lab" is where we actually build your brand direction together, as a focused creation space where the we apply the Event Identity Method™ directly to your event.

Reach out to hello@sorrentinogroup.com and we’ll answer any other questions!