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You don’t have to navigate event planning alone.

As an entrepreneur—whether you are a coach,

wellness practitioner, or artist—you can seamlessly incorporate events into your business without wasting time or money.

With 17 years of experience, Shayna - an event production & marketing expert - will guide you in turning your event dreams into reality.

READY TO CREATE AMAZING EVENTS, WORKSHOPS, OR RETREATS WHERE THE PROCESS IS EASY AND ENJOYABLE?

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Avoid getting stuck in endless

to-do lists without progress

PLANNING, MARKETING, AND SELLING YOUR EVENT CAN BE OVERWHELMING WHEN:

YOU DON'T EVEN KNOW WHERE TO BEGIN

  • Starting out with event planning can be daunting

  • It's easy to get lost with venues, vendors, food, ambiance etc

  • It's hard to determine if you're prioritizing the key production and marketing tasks

The early planning stages are critical: get the guidance you need to establish a successful roadmap from the beginning.

BRANDING AND MARKETING YOUR EVENT

Colors, graphic design, ticket registration... oh my, it can be a lot!

If you're at this stage, you may be wondering:

  • How to effectively advertise and attract your target audience

  • Which graphic will best sell tickets

  • The ideal registration software to use

​​​​

You're making progress, and your strategy just needs some enhancements.

YOU KNOW YOU'RE STUCK BUT ARE LOST NAVIGATING IT

  • Recognize the issue but need assistance in troubleshooting and finding solutions

  • Avoid wasting time on ineffective efforts

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We'll help you succeed without the unnecessary struggle!

Find out exactly what you need

to do, when!

“ Working with Shayna was like a breath of fresh air. She was able to so easily help me line up what needs to be done while being more efficient.

~JEN

WE GET IT, WE'VE BEEN THERE TOO

After 17 Years of Event Production, We Make it Easy

When I started planning events, I was so overwhelmed by all the moving pieces that I was literally dreaming about event emails. I was trying to "figure it out" as I went.

 

But now, it's easy and seemless: I've developed a tried-and-true process that works for all event types. I'm so excited to share how to avoid my mistakes, ensure profitability, all while actually enjoying the process.

IT DOESN'T HAVE TO BE OVERWHELMING.

KNOWING THAT EVERYTHING WILL WORK OUT MAKES ALL THE DIFFERENCE. IT REALLY CAN BE EASY.

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1:1 EVENT AND MARKETING SESSIONS

Elevate Your Event and Marketing with Shayna

Shayna will work with you 1:1 as your personal guide, mentor, and strategist to you help you create the event you've been dreaming of.

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Personalized Strategy Sessions

Shayna Will Guide You from Your Unique Starting Point:

​Is this your first event and need a full roadmap?

Cool.

Looking to improve your skills? Awesome.

Just need a

one-off session

to troubleshoot something?

We got this.​​

We Can Coach You Through Areas Like:

Event Branding & 

Marketing Plan

Venue & Vendor

Coordination

Social & Community

Marketing

Graphic Design

Setting-Up

Ticket Sales

Day-Of

Coordination

Get a comprehensive evaluation of your event concept and marketing plan

 

We'll highlight any missing elements

Get actionable strategies and specific steps to help you sell out your event, workshop, or retreat to your ideal and adoring audience

Create the "wow" factor for your event and branding, plus design marketing that POPS

Get coached through our tried-and-true process that works for all event types

Achieve your event goals with ease

How to Get Started

1

LET US KNOW
YOU'RE INTERESTED

Please fill-out the the form below to let us know a little bit about you. Then someone from our team will get in touch!

2

BOOK A 20 MIN INTRO CALL (COMPLIMENTARY)

Introduction calls are a great way to get to know each other and to make sure we're a great fit.

We'll touch upon your goals, and the value we can offer you!

3

LET'S DIVE IN AND
ELEVATE YOUR EVENT

You'll receive an email with next steps, along with an invitation* to schedule your strategy sessions with Shayna. We offer standalone sessions and special packages.

*We want to make sure that we're a great fit and that you and your project will best be served with us as your event and marketing coach. If we're not able to work together, we may be able to offer other helpful suggestions.

Let's Elevate Your Event & Marketing, Together!

PLEASE FILL-OUT THE FORM TO GET STARTED

What's your event experience level?
Just getting started
I've dabbled
Seasoned professional
What kind of event do you want to host?

Stay in the know!

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Thanks for subscribing!

324 S. Beverly Dr. #138 Beverly Hills, CA 90212

Stay in the know!

The contact information you provide is needed to contact you about our services. You may unsubscribe from these communications at anytime.

Thanks for subscribing!

© 2025 Sorrentino Creative Group LLC.

324 S. Beverly Dr. #138 Beverly Hills, CA 90212

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